Push your information - the customer may or may not be aware of your product, service or availability, so you will need to push your idea. It requires putting your brand identity on every piece of business collateral.
PUSH MARKETING TYPES:
google ads: so that when your audience searches for what they need they find you
print ads: in magazines and newspapers that are key to your audience
post card campaign: direct mail
banner ads: where your audience is hanging out
on-line forums: where your audience is hanging out
free listings: on websites that are key to your audience
paid listing: on websites that are key to your audience
website optimization: for best search placement
answering job/internship postings
PULL MARKETING:
Pull your target audience toward you. Lure them in with freebies, a hip surrounding, something for them to do other then buy.
PULL MARKETING TYPES:
Twitter
Blogging
PULL MARKETING:
Pull your target audience toward you. Lure them in with freebies, a hip surrounding, something for them to do other then buy.
PULL MARKETING TYPES:
Blogging
Participating in On-Line Art and Design Communities
Entertainment
Viral Games and Videos example: Fusionary's Phoenix Chicken Game
Networking Sites like LinkedIn, Facebook, MySpace etc.
Physical Networking at clubs and organizations like the Ad Club
RESOURCES FOR PUSH-PULL MARKETING:
Dosh Dosh
a website that is very thorough in its discussion as it relates to artists pushing and pulling.
PROFESSIONAL EXAMPLE:
Visualpump Search Marketing Toolkit (download)
RESOURCES FOR PUSH-PULL MARKETING:
Dosh Dosh
a website that is very thorough in its discussion as it relates to artists pushing and pulling.
PROFESSIONAL EXAMPLE:
Visualpump Search Marketing Toolkit (download)
