1.CHOOSE A DIGITAL MEDIA FOCUS TO RESEARCH FOR THIS CLASS:
• 2D Animation
• 3D Animation
• Digital Imaging
• Motion Graphics
Go to the Kendall Weblab to start your research.
Remember that this is a seminar style assignment and you will be learning from your own research and your classmates.
2. CHOOSE AN EMPLOYMENT SITUATION TYPICAL FOR YOUR FOCUS:
• Freelance- Work for hire. You as the artists retain no rights to creative work. All rights are transferred. You will be responsible for providing insurance and other benefits for yourself. You work in your own studio.
• Freelance- Sell usage for media (every time creative work is used you can get more money). You as the artists retain rights in creative work. (This is becoming rarer in the industry). You will be responsible for providing insurance and other benefits for yourself. You work in your own studio.
• In-house contract (through a contract agency) (for the duration of the show or game development or project) Sometimes includes benefits. They have the right to terminate a contract whenever they want. Creative work is generally owned by the employer. You work in-house at the company.
• Full-time- Benefits provided by employer. Creative work is generally owned by the employer. You work in-house at the company.
Essential reading for project:
US Department of Labor Stats Occupational Employment Handbook Artists and Designers
Multimedia Artists and Animators Occupational Employment and Wages
Note: interactive design is listed under Graphic Design.
3. FIND 3 leading edge Professional (Individual or Studios) portfolio websites list links and show during presentation
4. FIND 1-or more professional organizations list links and show during presentation
5. FIND 2 or more blogs within your focus list links and show during presentation
6. FIND 1 community list link and show during presentation
7. FIND 10 Job Postings - Create a summary which includes the bullets - (I have given example values for the questions). You will create your own summary based on your findings within your job market research, they will be listed in the job postings.
Find Job Postings on the Kendall Weblab
• salaries - example: (40-50K)
• project values - example: ($2000 - $3000)
• benefits - example: (80% health insurance, 20% health insurance and dental)
• location - example: (LA, NY, Seattle) (Anywhere)
• experience required - example: (entry level position)
• core competencies - example: (oral and written skills)
• software skills - example: (flash, dreamweaver, psd, word)
8. Use the Graphic Artists Guild Handbook, Pricing and Ethical Guidelines to determine the going rate for the art/design in your market, based on the project deliverables and the size of the client.
Create prices for 3 projects in your market:
• 1 small
• 1 medium
• 1 large
9. CREATE A MARKET RESEARCH PRESENTATION OF YOUR FINDINGS
You may create your presentation in any presentation tool you know how to use for example: powerpoint, keynote, flash slideshow, etc. Your presentation will be given to the class.
NOTE: BE VIGILANT ABOUT PORTFOLIO BUILDING:
Check off what you have and what you need. Create a list of what is required for your portfolio by the time you graduate by comparing your work to people in the genre you are researching. Continue to refer to it through out your remaining experience at Kendall.
Choose courses that will build the kind of portfolio you will need to work in the industry of your choice. Confer with your academic advisor frequently.
Example portfolio content:
sketches, full color images, comic pages, pencil work, inked work, animations, walk cycle, interactive design for web and mobile devices, flash games, graphic design for print, 2d and 3d character animation, 2d and 3d motion graphics, video.