8/23/2009

Writing a Cover Letter and a Resume

Project Description:
• Now that you have researched markets you have found that you will need to prove who you are through written collateral as well as your work. In this project our aim is to consider a resume and a cover letter as a part of the brand that you are selling, cohesive and desired to fit the need of your potential employer. You will create a resume and a cover letter aiming at a current job description within your chosen market or to be used as an introduction letter as a freelancer.

Intro to professional correspondences
• Deliverables include:
• Cover Letter and Resume PDF
• Email the package to susan@visualpump.com with an intro email as if she is the potential employer using a professional email.

Supplementary Resources for Student Research:
Examples of Student Resumes and Cover Letters from this class
Graphic Artists Guild Handbook, Pricing and Ethical Guidelines on Amazon

Resume Writing:
Resources:
Here you will find words and sentence structure that will help you write your resume:
Action words:
• List of Words by category- Scroll down to the creative skills words: http://www.quintcareers.com/action_skills.html
Action words used in sentence structure- change language from passive to active.
http://www.jasonmcclure.com/Articles/action%20words.pdf

Example:

  Passive                                                                  
Duties included teaching art lessons


Active 
Prepared and displayed creative art activities.


Accomplishment-Oriented
Prepared creative art activities, increased students' interest and abilities. Awarded four blue ribbons at District Art Show.





Include:
Contact info: Name, Address, Phone, Email (that’s a professional email)
Use your brand image on your letterhead

Possible Headers:
Objective (What do you want to do for this company)
Education
Experience
References (3)

Additional Creative Resume Headers to consider:
Awards
Computer Skills
Projects
Language
Relevant Course work
Clubs
Internships
Affiliations
Volunteer Experience
Exhibitions
In the Collection of

Consider:
Dates being simple i.e.: 8/09
Location
Bullets
Bolding imaportant information
• Action Words
Name Dropping  

Cover Letter Writing:
Resources:
How-to-write-a-resume.org 
JobStar.org  

Include:
• Your Name, Address, Phone, Email
• Use your brand image on your letterhead
• Contact info built into letterhead
• Short (3 sentences)
• Be Specific
• Bullet your points
• Date on top
• Enclosure: resume
• Action Words
• Bold your differentials

Cover Letter for those looking for a job:
What you can do for them (first line)
Love the corporation, be specific about their differential
Brand yourself (but explain what it can do for co.)

Introductory Letter for those looking for freelance:
• Your qualifications (first line)
• About you and how you are different then your competitors and how you fill their deepest need
• Sell your brand (but explain what it can do for the co.)
• Point to your Client list
• If you don’t have a client list suggest that you are willing to intern for free in exchange for
experience