• Create a Business Plan if you are going into Freelance.
• Create a Career Plan if you will be working for a company.
- Decide this based on the Market Research Project
Deliverables include:
• Cover Sheet
• Plan designed in illustrator or inDesign
• Email the pdf package to susan@visualpump.com with intro email as if she is a potential partner for business plan or career coach for career plan.
Example Career and Business Plans
Visualpump Artist Guide (example Business Plan)
Student Business Plans/ Student Career Plans
Supplementary Resources for Student Research:
• Graphic Artists Guild Handbook, Pricing and Ethical Guidelines
• Inside the Business of Illustration
• Visualpump Artist Guide
Business / Career Plan Writing:
First follow the Business Plan Questionnaire
Include:
• Your Name, Address, Phone, Email
• Use your brand image on your letterhead
• Contact info built into letterhead
• Use your Brand Language
• Be Specific
• Bullet your points
• Action Words (specific to your area of expertise)
• Mission
• Tagline
• Market Trends
• Focus
• Marketing Plan
• Market Position Summary
• Customer Demographics
• Pricing Sheet for specific items if that would apply
• Plan Ahead > Put Your Future in a Timeline:
• While in school until graduation
• Six Months after graduation
• 2 years after graduation
• 5 Years after graduation
• Start up / Operating Costs
